Preparing for a European Market
CEO Xu Jinsong joined an SGTech seminar on expanding Singapore technology businesses into Germany. The session brought him together with Eirik Behnke of AHK Singapur, Yao Tang of Germany Trade & Invest and Dr Maximilian Kressner of Luther Singapore.
SGTech’s recap highlighted Germany as a possible entry point to the wider European market. It connected demand for industrial technology with the practical support needed to establish a business, including site selection, legal advice and investment preparation.
The discussion also addressed the importance of understanding European regulatory expectations when building relationships with local partners. Market opportunity and readiness were therefore treated as connected questions.
Innowave Tech contributed to a program supported by AHK Singapur, Germany Trade & Invest, Luther Singapore and Enterprise Singapore. The exchange placed a technology company’s perspective alongside the organizations that help firms understand and navigate expansion.
